Sunday, January 6, 2019

Improve SEO Ranking Of Local Business With SSL

What Is SSL 
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This secured link is in an encrypted format, so it assures users that data which is passed between this links means web server and browser is private and original. SSL is an Industry standard protocol which is used by several websites for protecting their online transactions with their customers.

Search Engine Optimization 
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.



How SEO Rank can be improved for our website/local business?

Let’s understand this in a simpler way. Whenever we have a query in our mind, we tend to search it online with the help of any search engine. When we type our query, a list of results show up on our screen and out of all those results most of the time we choose the very first result. We do so because the first website shown as a result of our query tends to be more appropriate or relevant than other websites or web pages. The website ranked better will be shown prior to the websites whose ranking is not that good as compared to the website which is ranked topmost. SEO is the marketing technique of web, which helps in improving the ranking of websites and helps in diverting traffic to your website from search engines.

Does SSL help?
SSL Certificates protect your customer's personal data including passwords, credit cards, and identity information. Getting an SSL certificate is the easiest way to increase your customer's confidence in your online business.
  • Google (search engine) gives preference to web pages with https:// over http:// if the searched article in both the website is appropriate and relevant. Which means SSL certificates are critical if you're serious about your online business.
  • SSL certificate can cost you more if your website is huge; as the cost can increase radically, depending upon the amount of data transferred and if it is encrypted. If your business is not at a large scale, the cost of an SSL certificate might affect your budget.

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