How SSL Certificate Secure Your Restaurant’s Website

If you want to run a successful business over the net, it is important to secure your website. Google is more concerned and conscious about security issues nowadays. Keeping web-security in mind, Google has decided to make some changes, which may have a negative impact on your website. For example, if you have not secured your website with SSL certificate, visitors of your site may receive a warning message ‘Not Secure’. This may decrease the visitor ratio of your site and may hinder your business.

Need Of SSL For Your Restaurant

• It builds customer trust: As discussed, https:// prefix gives the sense of security to the internet user. It is normal to collect your customer’s information for the record but it is far more important to make the customer comfortable with sharing his/her personal details. In case if you have not secured your restaurant website with SSL, on opening your webpage, a warning message will trigger about non-secure connection/page. In such a situation, there are high chances that the customer will leave the page and search for a secure website rather. You will lose a customer for sure but the ranking of your business will also be affected, no matter how good your services are and how tasty your food is. So it is important to secure your site with SSL.

• Improves search ranking: As you are running a website, you understand how important Google search ranking is. Better search ranking directly affects the number of new customers. Google prefers secure site over non-secure. If your site is secured with SSL; on being searched, Google will prefer your site over other non-secure sites. In simple words, your restaurant will be way easier to search over the net rather than other restaurants who have not yet installed SSL. This will boost your search ranking and makes you easily searchable. This will help in acquiring new customers and will increase your annual revenue.

If in case you are still thinking of getting SSL certificate, you need to hurry; on being searched Google will issue a non-secure page warning which may alarm your customer and might change his decision of visiting your website.